The challenge here was to brand a new fitness challenge program, make it visually appealing and differentiate to other programs.
The yellow and charcoal colour schemes were chosen after competitor research and to evoke a bright, fresh and active feel. This was then packaged with a custom typeface, brand imagery and copy that was then deployed across various collaterals.
Positive comments on the visual elements and stylistic direction were given from internal and external stakeholders – with the majority commenting on how eye-catching the overall look were.
ClientEmpire CircuitServicesCoordination, Art Direction, Design, Deliverables